3D Digital Postcard Campaign
This was a group assignment which we pick the best among all the concepts the group developed then created a digital advertising campaign. Our group decided to work on Woman's Aid campaign - a group of charities across the United Kingdom against domestic violence on women & children group of charities across the United Kingdom.
Big ideas:
"FOR DOMESTIC ABUSE VICTIMS, IT'S SAFER OUTSIDE."
Key message: What may seem scary to you is still safer for me than my own home.
The production step was done by me with 3D scene rendering, then Josh did the post-production step with color grading and edited the beautiful snow effect.
Team member:
Pham Hang Nga - Research and Analyze
Ho Nguyen Van Anh - Research and Analyze
Tran Dinh Khoi Nguyen - Designer
Nguyen Thao Nguyen - Designer
Design Mentor: Chau Son Vu, Vu Phan Ngoc Minh
Software used: -Blender -Photoshop -After Effect
University Course: Creative Advertising
Year: 2023
Trees, leaves and moss were from addon Scatter 5 and Vegetation V5
Textures were taken from Texture.com
In the Park scene, the models were downloaded on Sketchfab
