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"Converse by You" - Virtual Experience
This was a graduation project of Pham Thanh Loc (Anray Loc) from Van Lang University and it was my honor to collaborate on this project as a 3D motion designer
My role :
+ Animated and rigged
+ Modeling the character's head visual
All visual elements were designed by Anray Loc
Art Director/ Visualizer: Anray Loc
Graphic Designer: Anray Loc
Research: Josh Tran, Anray Loc
Motion Graphic: Josh Tran, Pha Huynh
Visual Effect (VFX): Josh Tran, Pha Huynh
3D motion: Thao Nguyen, Tommy Bui, Anray Loc
Sound: Josh Tran
Mentor: Huynh Trong Nhan
"This campaign promotes new collection CONVERSE BY YOU via approaching Cyberbullying phenomenon in Vietnam. By experiencing through virtual reality land (metaverse), campaign allows audience to look and feel the story of Cyberbullying's victims, hence raising awareness of this phenomenon in Vietnam. At the same time, it helps victims be better understood and assist them in speaking their "voice" in a more positive way.
As a result, Converse will create shoes that reflect participants' personality towards Cyberbullying experience. The data are collected by surveys" - Pham Thanh Loc
Software used: -Blender -After Effect
Collaboration project
Year: 2023
You can view the detail insight and breakdown of this campaign from Anray through this link
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